Russell Reynolds Associates, one of the top five global executive search and leadership firms, recently unveiled its new corporate identity.
This initiative reflects the evolution of the firm as it continues to stay ahead of market dynamics and increasingly complex client needs – setting the standard for innovation and service in the executive search industry.
Clarke Murphy, Chief Executive Officer at Russell Reynolds: “Clients told us that they want to work with a connected, forward-looking advisor that brings the insight and innovation they need to win. Through Russell Reynolds’ exciting new corporate identity, we are underlining our ability to be their trusted partner and connect them to what’s next, right now.”
Sangeeta Prasad, Chief Marketing Officer at Russell Reynolds: “The objective of this initiative is to capture the evolution of our business. Our consultants not only respond to client needs today, but more importantly, prepare them for what is coming. Our new positioning, descriptors and strapline have been developed to create a differentiated identity for the firm and to reflect our approach – helping clients see around corners.”
Russell Reynolds’ new logo and updated colour palette – which adds purple and teal to its traditional navy blue – are designed to represent the positioning and evoke a feeling of confidence, credibility and relevance.
The firm’s new website echoes its new corporate identity, where thought leadership content is central to the design. The Insights section has been restructured to organise and surface content easily and an advanced search function, to provide speedy access to consultants, has also been incorporated. The website is fully responsive, to ensure visitors can access the same content and functionality across desktop, tablet and mobile devices.
Russell Reynolds engaged Prophet, a global brand and marketing consultancy, to evolve its corporate positioning and visual identity; while full-service agency, Designory, was appointed to develop the firm’s new website.
For more information or to arrange an interview with Sangeeta Prasad, please contact:
TeamRussellReynolds@manbitesdog.com / 0844 561 1416
About Russell Reynolds Associates
Russell Reynolds Associates is a global leader in assessment, recruitment and succession planning for boards of directors, chief executive officers and key roles within the C-suite. With more than 370 consultants in 45 offices around the world, we work closely with public, private and nonprofit organizations across all industries and regions. We help our clients build teams of transformational leaders who can meet today’s challenges and anticipate the digital, economic, environmental and political trends that are reshaping the global business environment. Find out more at www.russellreynolds.com and follow us on Twitter: @RRAonLeadership
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