1. Flipkart sale over: How e-commerce major helps brands enter life of consumers

Flipkart sale over: How e-commerce major helps brands enter life of consumers

E-commerce firm Flipkart, so far known, for selling brands online, is now helping brands find their way into the life of Indian consumers. One such case in point is the e-commerce company's advertising platform called Flipkart Ads.

By: | New Delhi | Updated: October 7, 2016 2:21 PM
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E-commerce firm Flipkart, so far known, for selling brands online, is now helping brands find their way into the life of Indian consumers. One such case in point is the e-commerce company’s advertising platform called Flipkart Ads. During the 5-day Big Billion Day festive season sale period, sellers brands leveraged the advertising platform to ensure it got the right visibility.

Reliance Jio and FMCG company Hindustan Unilever are two large companies which used the power of e-commerce to promote itself. In case of Reliance Jio, Flipkart distributed stickers and other branding material with each shipment.

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While HUL used the platform to pilot a new product. The company distributed sachets of the yet to be launched products during the Diwali sale period. The e-commerce company claims that in five day sale period Flipkart in total sold 15.5 million units along with Myntra and Jabong.

“Today a lot of advertisers want not only to target commerce savvy customers but more importantly customers who have just transacted. That gives them a further filtered audience of customers who come to shop on Flipkart v/s customers who come to explore on Flipkart. This is in particular helpful for banks,” said Prakash Sikaria, business head, Flipkart Ads.

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Sikaria added that banks have been struggling to find a relevant online solution to increase credit card penetration in the country. “We have come up with relevant solutions that solves this problem at scale. 4 leading banks are participating this October leveraging this solution.”

According to Flipkart the combination of Flipkart Data platform and Ekart services serves this exact purpose.

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According to Sikaria, in its first version Flipkart offers geography, category and gender based targeting which ensures the product reaches along with shipment to the right audience. The samples are inserted in the delivery box, making pilferage issues nearly zero.

Flipkart held its annual Big Billion Days sale from October 2-6.

Tags: Flipkart
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