Reliance Jio impact: Bharat Sanchar Nigam Limited (BSNL) has introduced a new tariff plan called Chaukka444 where it gives its subscribers unlimited data for a period of 90 days. The Special Tariff Voucher (STV) is a new promotional offer, which can only be availed by BSNL’s prepaid users. BSNL’s STV- 444 is a follow up to the STV 333 aka Triple ACE plan which was launched earlier this year, which the company claimed to have got a ‘successful response’. STV- 444 offers unlimited data at 4GB per day on a recharge of Rs 444. The validity of the offer is 90 days. RK Mittal, Director (CM) BSNL Board said in a press statement, “We are committed to provide affordable and efficient services to all segment of our mobile customers. We offer best prices to our customers considering present trend of Indian telecom industry.”
Telcos in India have resorted to aggressive data pricing thanks to Reliance Jio’s cheap data plans. The newcomer, which rolled out its services on September 1, 2016, has already crossed 108 million user base. Jio’s ‘Dhan Dhana Dhan’ plan for its Prime members give 1GB and 2GB data per day at a recharge of Rs 309 and Rs 509 respectively. Reliance Jio also unveiled a new plan that offers 20 percent more 4G data to those users who buy select Lyf-branded smartphones. According to a PTI report, Jio’s data tariffs remain the cheapest in the country in both prepaid and postpaid categories.
Rivals like Idea, Airtel and Vodafone have lowered their data tariffs as well. Idea recently unveiled a new plan that offers 70GB of 3G data at Rs 396. Vodafone, on the other hand, launched its Ramzan special offer that gives users 25GB data along with unlimited calling at Rs 786 to its customers in select circles.