The country’s second-largest telecom operator Vodafone India on Monday said it will offer free subscription for its Vodafone Play app for three months, in a bid to compete with new entrant Reliance Jio Infocomm’s similar offer for MyJio App store, by offering content and in turn hoping to increase data usage on its networks while at the same time creating a model to monetise its video and music content aggregation services.
“People are increasingly watching more videos and listening to music on their smartphones. Instead of downloading multiple apps, all they need is to download and use Vodafone Play that offers the best of content digitally for all their entertainment requirements,” Sandeep Kataria, director- commercial at Vodafone India said in a statement.
Vodafone Play is the official app of Vodafone India that offers videos, music, TV shows and music content on a single platform. The app has more than 180 television channels, over 14,000 movie titles and also has aggregated content from Hooq and Hungama movies. To be right, subscribers of any mobile phone operator can download Vodafone Play app to access the content for three months, but they will be charged for the services after the free period.
Vodafone India, the country’s third largest operator has about 200 million subscribers on its network by less than 500,000 of its users have downloaded its Vodafone Play app since the launch on September 27, data from Google Play store showed. This is far less compared to the more than 10 million downloads that MyJio app has witnessed on Google Play store, since the official launch of services on September 5.
The move comes at a time when Reliance Jio Infocomm is pushing video and music content as it consumes more data compared to other content.