Reliance Jio has reportedly crossed the 50 million subscriber mark in just 83 following its 4G services launch. Jio has emerged as the biggest broadband operator in India. A PTI report said that Jio set a record of acquiring 1,000 customers each minute and 6 lakh each day, since its launch on September 05. A source told PTI, “Jio continues to be the fastest growing company in the world and has crossed 50 million subscribers in record 83 days.”
This is a landmark in the telecom world as other networks took years to reach the 50 million customers mark. While Vodafone took 13 years, Airtel achieved it in 12 years. Meanwhile, Reliance Jio which launched in September already had 16 million customers in the first month itself. Cellular association COAI has reported that altogether Vodafone had 201.9 million customers in October while Bharti Airtel had 262.67 million and Idea Cellular had 180.25. A source told PTI, “Beating industry estimates, the company has signed up an average of 6 lakh subscribers a day, which is a globally unprecedented feat for any customer-facing company including the likes of Whatsapp, Facebook and Skype.”
Jio has reportedly become India’s biggest operator to provide digital services with the highest number of mobile broadband users. It even larger than Airtel’s 41 million 3G and 4G subscribers which it had acquired in 6 years. When it comes to just 4G, Jio user base is 5 times the base of Airtel and a whopping 17 times of Idea, PTI reported. Mukesh Ambani in the company’s 42 annual general meeting had said that Jio aims to get 100 million customers ‘in the shortest possible time and create a new world record’. Jio became so popular even during the testing phase as it already had 1.5 million customers on its 4G network then. But what makes the service click?
One of the reasons is the timing of the launch. Jio was launched just before the festive season of Dussehra and Diwali, and the telecom auctions were also about to start, which eventually made it possible to garner all the attention. Apart from that, the lucrative plans and offers disrupted the market and brought down prices, which resulted in maddening demand with long queues to buy the SIM. Moreover, Jio brought the high-speed 4G internet to the budget buyers. Additionally, Jio also brought other add-ons and aggregated apps to lure in more and more consumers. Countering the amazingly low priced offers and extended validity made the rival network providers bring down prices as well. It remains to be seen what the market dynamics will be once, Jio free offer period ends.
Jio will offer users free data services till December 31, 2016, but the will have to buy the connection by December 03, 2016. After this, the data will be chargeable with Rs 19 per day to be paid by occasional users and Rs 149 per month for low data users and Rs 4,999 per month for heavy users. But Jio will also provide free voice and roaming services for a lifetime.