Reliance Jio 4G launch: In a Reliance AGM that has taken the telecom world by storm, Mukesh Ambani outlined his vision for Reliance Jio, announced lucrative data tariff plans, and spoke extensively on how his latest venture aims to reach the lives of millions of people by making data “abundantly” available. “Jio is about affordable, high quality and abundant data, enabling Digital Life for Digital India. Jio is about connected intelligence. Jio is about doing things in a smart, simple and secure way,” Ambani said.
In an almost hour-long address, Mukesh Ambani focused significantly on Reliance Jio, announcing free voice calls, low data tariff rates and new handsets. We take a look at 15 key highlights:
1) Jio is dedicated to realizing our Prime Minister’s vision for 1.2 billion Indians. I want to dedicate commencement of Jio to the Digital India vision of PM Narendra Modi, 1.2 billion Indians and India. I believe, in the next 20 years as human civilization, we will collectively achieve more than what has been achieved in the last 300 years. Today, India is ranked 155th for mobile broadband Internet access, out of 230 countries. With Jio, India’s rank will be among the top 10.
2) Why Jio? We have called it Jio because Jio means to live. I believe it is the fundamental right of every Indian to live a life of freedom, a life of fulfilment and to realize their fullest potential. Digital Technologies open the doors to this life. Life cannot survive without oxygen. Data is the oxygen of Digital Life. Supply of oxygen for digital life must never be unaffordable. Doing so shows disrespect for Life. Jio respects Life. Which is why Reliance created Jio. Jio is more than just business for us. Jio’s mission is to meet the exploding need of data for India, and to take our nation from data shortage to data abundance. Jio’s mission is to realize Digital India vision, ensure Indians have highest quality and quantity data access at most affordable prices.
3) Pillars of growth: The Jio ecosystem stands tall on 5 fundamental pillars. 1) The best quality broadband network with highest capacity; 2) A world of affordable, 4G smartphones and wireless IP devices; 3) Compelling applications and content; 4) Superior digital service experiences; and 5) Affordable and simple tariffs.
4) Comparing with others: Most legacy telecom providers have not built their networks for data or the internet but for voice and SMS. As the internet revolution caught on, they have had to retrofit their legacy networks to deal with data and IP as afterthought. Jio, on the other hand, has created an all-IP network. With the launch of Jio, India’s digital mother tongue will be IP. Jio’s IP. With this single digital mother tongue, we will connect India into a single family and a single united nation. Jio is the only mobile network in the country that is only 4G LTE. This means that there is only 4G on the Jio network and not “mostly 2G, sometimes 3G and once-in-a-while 4G”.
5) Future ready: Jio has the only network conceived and born as a mobile video network from the ground up. It is future ready and it can be easily upgraded to support even more data, as technologies advance to 5G, 6G and beyond.
6) Today, Reliance Digital is introducing a lineup of super-affordable 4G LTE smartphones under our popular LYF brand, starting at Rs 2,999. More feature-rich models are available for progressively higher price-points like Rs 3999, Rs 4999 and Rs 5,999. And for those who want to hold on to their 2G/3G smartphones, we are introducing our 4G LTE personal router, called Jio-Fi, for Rs 1,999.
7) The Jio-Apps bouquet, which is worth Rs 15,000 for an annual subscription – will be complimentary for all active Jio customers up to 31 December 2017. We have redesigned the Jio sign-up experience and made it 100% digital using an Aadhaar based eKYC process. Over the next 4 to 6 weeks we will have this process in all our stores across India. Any Jio customer carrying an Aadhaar card will be able to walk out of a Jio store with a working connection within 15 minutes. We are also planning to extend eKYC activation to our customers’ doorsteps.
8) Free voice calls: Customers should pay for only one service, either voice or data. Not both. I have great pleasure in announcing that all voice calls for jio customers will be absolutely free. Jio will put an end to voice call charges in india. no jio customer will ever have to pay for voice calls again.
10) Data rates: Jio’s base rate will be 1/10th of what the market charges. Our data plans go even further: 5p/ MB, or Rs 50/ GB. And the more data you use, the lower the rate.
11) We have price points starting from Rs 19 for the occasional data user, to a monthly Rs 149 plan for the light data user all the way up to a monthly Rs 4,999 plan for the heaviest data user. Data packs in the market have an effective rate of about Rs 250/ GB. With Jio, you pay 5 to 10 times lower – Rs 25-50/ GB. Another highlight: unlimited night LTE data. This is designed to pass on the idle network capacity at night to our customers. Today, we are unveiling special students discount offer: any student will be able to get 25% more data on Jio’s main tariffs.
12) Starting coming Monday, the 5th of September 2016 Jio’s Data, Voice, Video and the full bouquet of Jio applications and content will be available for everyone, absolutely free, till 31st December 2016.
13) Starting in select cities, Jio is rolling out a fiber to home wireline network. This initiative will push the power of data even further, and will offer data speeds up to 1 Gigabit per second. We also have plans to partner with thousands of Indian entrepreneurs, whose digital ventures can bloom in the ground that Jio is preparing. For this, we have created a Jio Digital India Startup Fund and are also working to create Digital Entrepreneurship Hubs in key cities, owns.
14) Slams competitors: The onus is rightly on the incumbent operators not to misuse their market power by creating unfair hurdles. In the last week alone, Jio customers suffered over 5 crore call failures to other networks because of insufficient interconnect capacity, giving the impression to Jio customers that voice is not working, when actually the incumbent operators are deliberately dropping calls. I appeal to my fellow operators to do their part to create a fair framework of co-opetition that is good for India and Indian customers.
15) I stand before you as a very proud leader of over 60,000 Jio employees across India. Average age at Jio is 30 years. Jio is a creation of the young, by the young, and for the young Akash and Isha, both 24, our directors at Jio, have been hands on leaders. They represent large contingent of less than 30 year olds at Jio…Jio is also about bringing people together. It is about you, our family, friends, community and Indians together.