1. Reebok India, Jabong engage consumers at power-packed fitness master class

Reebok India, Jabong engage consumers at power-packed fitness master class

Fitness enthusiasts in the city got an unforgettable treat as Reebok India and Jabong organised an exclusive fitness master-class with celebrated fitness icon John Abraham.

By: | Published: May 22, 2016 5:34 PM

Fitness enthusiasts in the city got an unforgettable treat as Reebok India and Jabong organised an exclusive fitness master-class with celebrated fitness icon John Abraham.

Reebok brand ambassador, John Abraham pledged to make Gurgaon fitter. The excitement was palpable at the most prime location in Gurgaon-DLF Cyber Hub as Reebok trainers began taking CrossFit sessions, thereby engaging consumers and influencers with high intensity and fun workouts.

Participants were drenched in sweat at the end of a 20 minute power packed workout session that was aimed at helping them unlock their true potential. This was in sync with Reebok’s ‘Be More Human’ campaign, inspiring people to fitter physically, mentally and socially.

John Abraham made a grand entry amid resounding cheers and enthralled the audience with a truly holistic experience.

Apart from getting an opportunity to workout with John, the participants also got a chance to battle it out and take home some cool Reebok merchandise and gift vouchers from Jabong.

Speaking on the occasion, Abraham, said, “Fitness has always been one of my top priorities which resonates perfectly with Reebok’s ‘fitness is life’ philosophy. I am extremely happy to be here and help Reebok and Jabong promote fitness in the city. I had a great time working out with the enthusiastic audience and sharing my fitness mantra for a healthier body and mind. I congratulate Reebok and Jabong on this amazing initiative and look forward to more such initiatives in the future.”

Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “It has been a fulfilling association with Jabong wherein we have succeeded in making people aware about fitness. Not only was this event a great way for us to engage with so many new people – be it consumers or influencers, but it was also the perfect platform for us to drive home our ‘fitness is life philosophy.”

“We are very excited to do this event with Reebok. Fitness as a category has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness enthusiasts in the country. We definitely plan to engage more with our shoppers with exciting campaigns in the future. Our aim has always been to make shopping an experience for our customers and I am happy that this will be a memorable one for some of them,” said Sanjeev Mohanty, CEO and MD, Jabong.

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