1. Rajnikanth’s Kabali released; AirAsia faces flyers fury

Rajnikanth’s Kabali released; AirAsia faces flyers fury

AirAsia India, the official airline partner for Rajinikanth-starrer movie Kabali, which released on Friday, drew ire from its customers, as the airline made some changes to its special Kabali package trip.

By: | Updated: July 23, 2016 7:16 AM
AirAsia, which is running special Kabali-themed AirAsia flights, changed the movie venue at the last minute, which the customers were not happy with as they were taken to Prasad studio instead of Sathyam theatre as promised. Soon after, negative comments about the brand AirAsia started to pour on social media.

AirAsia, which is running special Kabali-themed AirAsia flights, changed the movie venue at the last minute, which the customers were not happy with as they were taken to Prasad studio instead of Sathyam theatre as promised. Soon after, negative comments about the brand AirAsia started to pour on social media.

AirAsia India, the official airline partner for Rajinikanth-starrer movie Kabali, which released on Friday, drew ire from its customers, as the airline made some changes to its special Kabali package trip. AirAsia, which is running special Kabali-themed AirAsia flights, changed the movie venue at the last minute, which the customers were not happy with as they were taken to Prasad studio instead of Sathyam theatre as promised. Soon after, negative comments about the brand AirAsia started to pour on social media.

An AirAsia spokesperson told FE, “Owing to unforeseen circumstances, the venue was changed and we at AirAsia were intimated about the unexpected change in venue in the wee hours of the morning. This came as a surprise to us. We should have intimated the guests about change in advance. However, we take responsibility and we have done our best to ensure that all necessary steps have been taken to enjoy the movie at the originally planned venue.”

The aircraft will be flying across the AirAsia India network covering destinations including Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi.

Months after anticipation, the Rajinikanth starrer movie Kabali was released on Friday across 4,000 odd screens world-wide and they were running to a full house in most places.

It was nothing but a mayhem with theatres in Chennai (Kasi theatre) and Mumbai (Aurora Talkies) running shows as early as 4 am and 6 am, while Rajinikanth fans queued up all night to get the tickets. At some places in Chennai, the tickets were priced as high as Rs 2,000 per ticket in the black market, while it was selling between Rs 400-800 in multiplex theatres.

Industry estimates that the movie will do over Rs 100 crore box office collection in just the first three days of release. Producer Kalaipuli S Thanu has gone on record to say that it will cross Rs 500 crore in box office collections.

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