Baba Ramdev’s Patanjali Ayurved is leaving no stone unturned to take on the the giants in the FMCG segment. “We aim to bring the best products at the most affordable rates,” says Acharya Balkrishna, the Managing Director of Patanjali. In an interview to BTVi, Acharya Balkrishna said, “We are aiming to be the number one in each and every segment.” According to Acharya Balkrishna, Patanjali is focused on keeping marketing cost the lowest in the industry.
Talking about the company’s expansion plans, Acharya Balkrishna said, “We are planning to cater products via online platform. We also want to increase our network of stores across the country.” Expressing optimism, Balkrishna said, “We are happy to learn that high-income group customers use our products as well. The primary focus is to serve the people of this country.”
Baba Ramdev is of the view that 100-200% growth over the coming five years is a “small thing” for Patanjali. Ramdev recently told CNBC TV 18 that to achieve ambitious targets, Patanjali is already in the process of strengthening its supply chain and distribution system. In his interview, Ramdev said that presently the brand is running 5000 stores in the country with 4500 distributors.
WATCH: Patanjali becomes 3rd largest FMCG seller at Future Retail
In a big boost for Patanjali, it became the third largest seller of FMCG products at Future Retail. Future Retail is led by Kishore Biyani, who said that Patanjali’s sales are growing every month. “Patanjali has become number three in sales at Future Retail’s stores. The number one is HUL followed by P&G and Patanjali is at number three at our place,” Biyani is reported to have said.