1. Patanjali annual conference: 5 things Baba Ramdev said which could give sleepless nights to MNCs

Patanjali annual conference: 5 things Baba Ramdev said which could give sleepless nights to MNCs

Patanjali has surpassed the Rs 10,000 crore sales mark for the last year. Yoga Guru Baba Ramdev has said that Patanjali will become the largest brand in India in 1 or 2 years, and wipe out MNCs eventually.

By: | Published: May 4, 2017 1:33 PM
While Ramdev may say that Patanjali’s intentions are not to make money, one thing is for sure, that MNCs selling products across India must be shifting in their seats worrying about the future. (Image: Reuters)

Patanjali has surpassed the Rs 10,000 crore sales mark for the last fiscal year. Yoga Guru Baba Ramdev, on Thursday, said that Patanjali will become the largest brand in India in 1 or 2 years, and wipe out MNCs eventually. Today, while speaking at the Annual press conference of Patanjali, he took on various popular MNC brands. He also informed about the company’s plans to open a manufacturing plant in Jammu as well. Rejecting allegations about the use of ‘gaumutra’ in Patanjali products, Ramdev claimed that people have been spreading false information. He said that Patanjali also fulfils every FSSAI criteria, and no one can accuse its products on purity. He also spoke on how Patanjali will make schools for children of martyred soldiers.

While Ramdev may say that Patanjali’s intentions are not to make money, one thing is for sure, that MNCs selling products across India must be shifting in their seats worrying about the future. Here are 5 things the Yoga Guru said that could mean trouble for MNCs.

1. “Turnover figures will force MNCs to go for (kapalbhati) Yoga. Let’s end their monopoly. Patanjali will be the biggest brand in India in 1-2 years.”

Yoga guru Baba Ramdev has always been open in his attack against multinationals, where he is known to have called their products ‘dangerous’ and compared them to the East India Company. Such evocative campaigns against MNCs seem to have worked for the most popular yoga guru in India. He had recently said at an event that: ““Patanjali agle panch varshon mein in videshi kampaniyon ko moksh de degi (Patanjali will finish the MNCs up from the Indian market in next five years)”, PTI reported.

You may also like to watch:

2. “In India, Fast-moving consumer goods (FMCG) has meant MNCs so far…..Don’t know when Colgate will have to close its ‘gate’.”

According to a PTI report, the FMCG major is now looking to double its share in the country’s overall food processing market by up to 20 percent in the current fiscal. Patanjali Ayurveda is planning to invest somewhere around Rs 500 crore for its expansion in different FMCG verticals and is also looking to put more funds towards opening new units and ramping up the capacity of the existing units.

(Image: Twitter)

3. “Patanjali has 6000 distributors; plan to double it within a year. One lakh people employed at Patanjali. Plan to take it to 5 lakh.”

While, speaking at a function to mark the birth anniversary of Yogi Bharat Bhushan, Ramdev had said, “In the next five years, Patanjali would educate the farmers about the latest techniques in farming to boost production. We will also offer decent prices for the produce.” Apart from distributors, Patanjali’s reach in the innermost areas of the country could mean a larger consumer base than any of the MNCs.

4. “Turnover figures: “Patanjali’s overall turnover was Rs 10561 crore”, “Divya Pharmacy turnover 870 crores”, “profits rose at a rate of 100 percent”, “toothpaste segment (Dantkanti) Revenue at Rs 940 crore”, “Kesh Kanti’s turnover at Rs 825 crore”, etc.”

While MNCs may have been terming Ramdev’s campaigns to be a marketing gimmick, but it cannot be ignored that Ramdev’s consumer product empire is growing quick and challenging their bottom lines.

Also read | Patanjali will be the largest brand in India within 1-2 years, says Baba Ramdev

5. “Patanjali’s 2017 Market Share Breakup: Shampoo at 15 percent, Toothpaste at 14 percent, Face Wash at 15 percent, Dish Wash at 35 percent, Honey at 50 percent.”

Ramdev has recently said that Patanjali Ayurveda will steal the march over multinational firms manufacturing consumer products. He had said that the MNCs here were not working for the country’s development, rather their sole objective was to ‘loot’ India.

  1. G
    Gopal v
    May 5, 2017 at 1:12 pm
    As long as people are gullible these kind of products which were rejected by indian army Will keep sel .
    Reply
  2. V
    Varadarajan Seshamani
    May 5, 2017 at 6:19 am
    The report is appreciated, but I couldn't help but wonder at the reason that your reporter or editor found it necessary to insert a phrase 'while Baba Ramdev may say that the business is not for profit' When he has said enough times that the business profits will be ploughed back into business. Pardon your slip is showing.
    Reply
  3. M
    Mallikarjun Iyyer
    May 4, 2017 at 4:09 pm
    Congratulations! Great! Yog can do that. After doing kapalabathi these MNCs will understand because most of their officials themselves are use your products now.
    Reply
  4. A
    Against Sick
    May 4, 2017 at 3:36 pm
    Multinationals have been creating havoc in India since long. Earlier people tried different things like exhorting people to stop using products made by MNCs etc. But it had a limited appeal always since the people were not presented with an alternative. Now that people have an alternative in Patanjali, things are changing rapidly. Don't look at this phenomenon in isolation, instead look at this as a template for change. Indians have been fed up of falsehood being propagated by legacy print and TV news media. There have been calls to stop seeing NDTV or reading IE etc but that will happen very rapidly the day we have PATANJALI OF MEDIA. Meaning an Indian nationalist product which cares for the sensibilities of Indians and takes a nationalistic view (instead of backing Kanhaiayyas and Kishenjis) of happenings
    Reply
  5. N
    Nagar
    May 4, 2017 at 3:05 pm
    Congrats!! My humble request to Swami Ji: please, 1) make moringa powder an extensively used ingredient in foods, drinks, cakes and drugs.2) Help farmers by making of their harvested crops differently produced snacks and other food recipes so that they can meet the challenges of their hard labour. 3) From your profit make amends to help a number of homeless or poor every year. Make public announcement to encourage people buy your products so that Patanjali can keep the promises. 4) Go for research and manufacturing of electric vehicles to help fight the pollution in India..........
    Reply
  6. J
    Jayesh
    May 4, 2017 at 2:57 pm
    There is a great amount of racism (elitist is very soft word) in Indian business houses. Has these number been achieved by any IIM grad / India Inc dynast he would have got award of Company of The year or Emerging Company of the Year or Corporate Citizen. The point is where is true merit in Indian media
    Reply
  7. R
    Ramesh
    May 4, 2017 at 2:22 pm
    About 15 days back, the cement filled in one of my tooth came out and tooth started paining. Next day, there was swel of gums and some bleeding along with pain. When I went to my regular Dentist, I was told by his istant that he had gone out of station for 3 days. I was thinking of going to another Dentist but was advised by a friend to try Dantakanti tooth paste made by Patanjali pharmacy. On his advice, I tried Dantakanti twice a day and the pain, swel of gums and bleeding disappeared within 3-4 days. Now there is no pain, swel or bleeding in the affected tooth though there is a opening due to fal off of cement. This is my personal experience. I am from Thane and in no way connected with Patanjali.
    Reply
  8. S
    sb
    May 4, 2017 at 2:21 pm
    This is the BEST thing to happen in India
    Reply
  9. Load More Comments

Go to Top