1. Online shopping: Amazon Great Indian Festival powers app to No 1 in India

Online shopping: Amazon Great Indian Festival powers app to No 1 in India

On the day three of the festive season online sale, the mobile app of Amazon India has taken the pole position as the number 1 shopping app on both Google Play and Apple App store.

By: | Published: October 4, 2016 6:36 AM
Amazon Great Indian Festival Sale: Eretailer's app is now No. 1 in shopping on Google Play store and Apple App store

On the third day of the sale, mobile tops the charts in terms of unit sold, which has not been disclosed by the company. Lenovo, Moto, Xiaomi, Samsung, amongst others were the popular brands.

On the day three of the festive season online sale, the mobile app of Amazon India has taken the pole position as the number 1 shopping app on both Google Play and Apple App store.

According to the company, the mobile app saw a five times growth in new users with the app generating 80% of the traffic. Also the number of transactions taking place on the app has increased seven times.

On the third day of the sale, mobile tops the charts in terms of unit sold, which has not been disclosed by the company. Lenovo, Moto, Xiaomi, Samsung, amongst others were the popular brands.

Moreover, mobile accessories witnessed five times growth in sales. The consumer electronics categories grew 20 times with TV exclusive brands witnessing a trajectory of 50 times, the company said in a statement.

According to the e-tailer, consumers continued to shop for fashion on the platform with brands such as Ziyaa witnessing a 44 times growth, followed by American Tourister growing at 32 fold, Raymond at 23 times, Hush Puppies at 19 times and Crocs 16 times.

Besides, auto category saw a growth of five times, furniture was another category that performed well on day 3 with a 12 times jump in sales.

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