While the festive sale goes on e-tailing companies like Flipkart and Amazon have created a record number of sales. At the same time, it has been a great festival for smartphones as well. Chinese tech major Xiaomi has also joined in the fest and have reportedly sold more than half a million smartphones in just three days, which is one of the best figures this season. The company has clearly been ruling the market with its mid-range smartphones, has sold more than 5 lakh smartphones during the sale by Flipkart, Amazon and Snapdeal. In 2015, during the festivals season the smartphone company took 30 days to sell the same number of devices. This year, with an aim, to make greater sales, Xiaomi also launched many news products just ahead of the sales which proved to be a major boost.
The company had expected it and hence was ready with more stock. But the stock too has finished, and Xiaomi said to be working with manufacturer Foxconn in order to be ready with more products. Manu Jain, Xiaomi’s head of operations in India said that the company smartphones were available on five online e-commerce websites. Redmi Note 3 was the top selling smartphone in Amazon. On Flipkart, the company sold Redmi 3S and Redmi 3S Prime the most. Jain told the media, “We have sold 0.5 million phones in less than 72 hours, in three days on Amazon and Snapdeal -and a day on Flipkart -which means two phones sold each second. Last year, we sold more than 0.5 million units in 30 days during October.” He added, “We had started planning meticulously for Diwali sales six months in advance and steadily increased production with Foxconn but this is a new benchmark for us… From what we know, no other brand has achieved this quantity online or offline ever.”
With such a massive sale, Xiaomi has also planned a sale on its own website just before Diwali. Xiaomi reportedly has been selling more than a million smartphone in each quarter this year, and this quarter is undeniably going to be the best one. This festive season has been good for Flipkart, Amazon and Snapdeal, with them claiming a record number of sales in their events. While Flipkart said that it sold more than 5,00,000 products in the first hour of the Big Billion Days sale, Amazon also claimed that it got a billion hits on the website in the initial 14 hours of the first day of the Great Indian Festival Sale.