Action camera maker Polaroid has forayed into the Indian market with a bang. Riding on its new age products such as the Polaroid Cube, the Cube+ and a pocket-friendly Polaroid ZIP printer, the company aims to make a mark amongst the youth.
Announcing the launch of various other products, Sridharan Narayan, Vice President, Consumer Services, Regalix India Pvt. Ltd, announced authorization of licenses for Polaroid Products in India.
He said, “Taking a cue from the demand for action cameras in the country, Polaroid has decided to foray into the Indian market. The action camera market in the country is presently approximated at $16 million and growing at a 23 percent value.”
The products will be exclusively available on Flipkart.
Speaking on the association with Polaroid, Adarsh K. Menon, Vice President Electronics, Flipkart, said: “Consumer traffic to the action photography category has been continuously increasing over the past few months, and we are excited to tie up with Polaroid to enhance our category portfolio.”
“The youth segment makes up for a large chunk of Flipkart’s consumer base and we expect this segment to fuel growth for action photography. There are several adventure seekers across the country who do not have access to products like action cameras that match their lifestyle and we aim to provide a range of world class products and brands that cater to this segment,” he added
Sridharan further said Regalix is the authorized licensee for polaroid cameras and accessories for India.
“This license is provided by C and A Marketing USA, who hold the global license. We have partnered with Sektra Marketing services for the distribution and sales of the Polaroid products in India,” he added.
Piyush Seksaria, Director, Sektra, on his part said that he was super excited to launch the Polaroid Cube Cameras, ZIP printers and the entire range of Innovative and Funky Polaroid products.