Ola, the online taxi aggregator, is putting together a new service of hourly packages which expands beyond its current point-to-point model and puts it in direct competition with the conventional operator besides upping the ante with its fierce rival Uber. Ola is currently running the service as a pilot.
In a post on the Google Playstore, Ola said, “Need a car on standby to take you around? Now rent a cab on an hourly package with the all new ‘Rentals’. Available for local travel in select cities.”
However, it could not be ascertained what will be the charges for the hourly package, but it will target major metros to start with. Ola, refused to divulge further details, when FE contacted it on Monday. Uber is strictly an on-demand service which neither offers hourly services nor advanced bookings, while Ola provides customers the opportunity to pre-book its service.
Ola, which has around 3.5 lakh cabs attached to its technology platform has presence in across 102 cities. It recently introduced an inter-city service which is a long distance transportation option in New Delhi. It later extended it to Mumbai and Bengaluru.
In February it launched Ola Micro, charging R6 per kilometre across the country.