App-based taxi-hailing company Ola has launched a new product for grocery delivery called Ola Store which, it says, is being developed to be a “go-to app” for any grocery-related requirement. It started beta-testing the product 45 days ago by sending emails to select clients to test the service.
This comes just a few months after the company started Ola Cafe, a food delivery service—which is yet to find its feet. Unlike Ola Cafe, which is integrated inside the Ola app, consumers will have to download the app of Ola Store to order groceries.
Currently, the service is available only in Bengaluru, where it offers free home delivery on orders above Rs 250 while Rs 30 will be charged for anything below that value.
It is not clear how many grocery sellers Ola has tied up with for the Ola Store. The company did not respond to mailed queries.
Hyperlocal and on-demand delivery has become the next hot vertical for investors and entrepreneurs alike.