Seeking to cash in on the popularity of Aam Aadmi Party (AAP), a city-based beverages manufacturer today launched ‘AAP Cola’ which the promoters say is a cold drink for the “aam aadmi”.
Launched in four flavours- cola, lemon, orange and surprise- a 400ml pet bottle will be available for Rs 15 across the city from tomorrow.
Jitender Keswani, who along with his family owns the company, said the cola is for the ‘common man’ who cannot afford to buy costly soft drinks of foreign companies.
“A common man- one who lives in slums, JJ Clusters- thinks twice before spending Rs 35-40 to buy a cold drink, so we have made the AAP cola which he can easily afford,” Keswani said.
Keswani and his family were present at the swearing-in ceremony of Arvind Kejriwal as the new chief minister at the Ramlila Ground where around 20,000 bottles of the AAP Cola were distributed free of cost.
“We were associated with Kejriwal and his whole team since the days of anti-graft movement led by Anna Hazare. We are a dedicated supporter of the party and now I feel proud that I can also contribute in my own way to the dream our Chief Minister once saw,” he said.
Keswani said the slogan given for the drink is the best. It reads, “Drink and fight for your right”.
The family started its business with a humble Paan shop in south Delhi’s Greater Kailash in the 1960s, ‘Prince Paan’, and then moved to business of beverages.
The company already has the ‘Prince Cola’ brand in the market which Keswani claims to be as popular as other foreign brands among the common people of the city.
“We started with the Prince Paan shop in GK then my father started another shop in RK Puram. Then as the business started getting big, we entered the beverages segment. Now we want to expand the business with innovations like this which will also benifit the aam aadmi,” he said.
Shri Brahm Shakti Prince Beverages Pvt Ltd has its manufacturing facility in Noida with its registered office in Greater Kailash Part 1.
The company has also applied for a registration of the name ‘AAP Cola’ and is awaiting for approval.