Nissan India is pitching not only against market leaders such as Maruti and Hyundai in the entry level car segment but also against its own alliance partner in India – Renault, by launching ‘redi-Go’ at an aggressive price tag of R2.38 lakh as against competitors’ price points vary from of R2.50 lakh to little over R4.42 lakh.
Bookings for redi-Go will open from June 9 onwards. Armed with over 1.50 lakh app downloads since its announcement sometime ago, the company has not only gone for third shift but has also announced six day a week production, expecting a similar or even better response to redi-Go on the lines that of Renault Kwid, which has an outstanding order book of 120,000 units.
Both the partners have produced their respective entry level models using CMF-A platform. redi-Go is priced in the range between R2,38,862 and R3,34,229 and comes with 5 colors, 5 variants with 5 different customisation packages.
In an interactive session in Chennai, Guillaume Sicard, president, Nissan India operations, said: “We are bullish on the latest product redi-Go, which enters the segment which accounts for 25% of the total passenger vehicles market in India. With 98% localisation, redi-Go is 32% cheaper than its competitors in terms of cost of ownership and has many firsts in its features.”
“Though we failed to capitalise on the brand equity as well as sales with the earlier two cars under Datsun – Datsun Go and Go+ , however, we strongly believe redi-Go will give us enough ammunition to fire at the entry level car segment in India. With this product, we would achieve 5% market share by 2020 from 2% now,” Sicard pointed out.