After almost five months being off the shelves, Nestle India’s iconic Maggi Noodles will be available from November 12. The company has also tied up with online retailer Snapdeal.com to take bookings for the Maggi packets also.
As per plans, Nestle India, has started rolling out the re-launch of Maggi Noodles from Monday, the company said in a regulatory filing.
Separately, it has also launched Maggi Noodles through Snapdeal.com, for which registrations began at 4.30 pm on Monday. “Sale to begin on 12 November,” a spokeswoman for Snapdeal said in a text message.
Nestle India also said that it is in touch with its channel partners and distributors to start reselling the product across the country. “Most states do not have a ban on the sale of Maggi Noodles. For States, where specific directions are required, we are engaging with them,” the company said.
The sales commencement of Maggi packets comes after Nestle India’s latest samples were cleared by the three National Accreditation Board for Testing and Calibration Laboratories, for lead below permissible limits for human consumption.
Earlier this year, Nestle India was forced to withdraw and destroy all its Maggi packets from stores across the country after the Food Standards and Safety Authority of India, banned the sale of the ready—to-cook noodles, after it said it found contents of lead above levels that humans can consume. That ban followed another order to recall Maggi packets by the food regulator in Uttar Pradesh state. The company had challenged the ban.
The Mumbai High Court had allowed the company to resume manufacturing of Maggi Masala Noodles after its earlier samples were cleared by the three labs for lead-content permissible for human consumption.
Later the company began producing Maggi Noodles at three of its plants at Nanjangud in Karnataka, Moga in Punjab, and Bicholim in Goa. “For the other two locations at Tahliwal and Pantnagar, we are engaging with the relevant authorities to obtain directions to commence manufacture,” the company’s statement added.
The ban on manufacture and sales of Maggi Noodles had hurt the company’s earnings, as domestic sales fell 33.8% and its exports declined by 6.4% from a year earlier. During the July-September quarter, Nestle India said its net profits declined by 60.1% to R124.2 crore, while its sales also fell 32.1% to R1,736.2 crore from a year earlier.