Myntra, the online fashion portal which went ‘app only’ a year ago, is set to relaunch its desktop site by June this year. Online e-commerce player Flipkart, which had bought the company in May 2014 for $300 million, had pushed for the app-only strategy with Myntra recording more than two-thirds of the transactions through apps.
Commenting on the development, Myntra CEO Ananth Narayanan said, “Despite the many clear positives, we’ve decided to revisit our decision. The biggest reason is that the feedback from consumers, especially women. According to our data, women customers, who are a key area of focus for us, in particular want to have the option of shopping across channels. In addition, as we enter the next phase of our rapid growth, we’re launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions.”
There were rumours that Flipkart too would adopt the ‘app only’ strategy but it did not go ahead.
According to documents filed with registrar of companies, Myntra had clocked a revenue of R758 crore during FY15, with a loss of R740 crore.