Myntra, in association with one of its retail franchise partners Roadster, launched its first offline retail store in Bengaluru. Roadster, which is Myntra’s top selling lifestyle brand, is the second such brand that has associated with Myntra in its offline foray. Recently, Myntra won the master franchisee rights for managing Spanish fashion brand Mango.
Speaking to reporters, Myntra CEO Ananth Narayana said, “The new store has a host of unique features and an integrated omnichannel experience.” However, he said Myntra has no plans to immediately expand its offline stores. “We will wait and watch over the for next 6 to 12 months before we plan the next offline step.”
The Roadster store is just an experience store and people can’t buy in the store. Buyers can experience virtual reality, take selfies and upload pictures in the store. The store brings several technologies, including a video wall, controlled by shoppers through a touch-interface to showcase Roadster products and provide an update on key international trends. The CEO also said there is no plan to merge Myntra and Jabong.