Online fashion & lifestyle store Myntra today launched, exclusively for its app, actress Deepika Padukone’s own brand ‘All About You’. Priced at a starting Rs 1,500, the entire assortment of apparel will be available exclusively on the Myntra app.
Myntra had tied up with Padukone to design her own line of clothes and this fashion range was a the result – a culmination of 9 months spent collaborating with French design agency Carlin and Myntra’s own team, with the actress adding her personal touch at every stage.
According to Padukone, ‘All About You’, just as the name suggests, exhorts girls to ‘just be themselves’. She added, “I am thrilled to partner with Myntra. For me fashion means a sense of accessibility and coziness that can be seen in my designs. These clothes are the extension of my personality, of a multi-tasking woman who is in the age group of 18-35.”
Ananth Narayanan, CEO, Myntra, said, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that she is foraying into fashion designing with a collection that is featuring exclusively on Myntra.”