India’s first family app with the largest content relevant to parents is here
Helping the multitasking community of mothers by enabling
mycity4kids.com, the online platform that helps parents search for activities and content related to kids, is making the task of parenting easier, through its mobile application, the ‘mycity4kids Family Organizer’. The first of its kind family app in India, offers highly utilitarian features like a Family Calendar, To-Do Lists, Upcoming Events, Kids Resources and Parenting Blogs that parents can access on the go, to share their parenting responsibilities actively.
The app enables #ParentingFromTheSamePage as it allows parents to have a common view of their kids’ activities, manage day-to-day tasks and get reminders. The Family Organiser app is the largest content platform for parents presenting them with valuable information from local kids’ events and resources to the best parenting blogs by experts and mothers. In the last one year, mycity4kids has served 20 million page view to 3.5 million parents. Currently, it serves nearly 1 million users and 3 million page views every month.
Co-Founder and MD, Vishal Gupta, commented, “Modern parenting isn’t easy and the demands it places on parents and more specifically, Mums, can make it quite stressful. We’d like to become the indispensable mobile platform for today’s multi-tasking Mum by giving her access to everything she needs, in one place. The app helps her organize the kids schedule, discover interesting things to do in the city for and with them, learn from the shared experiences of other parents and involve her spouse in daily parenting. This is our way of ensuring that the job of parenting never overtakes the joy of parenting, by enabling #ParentingFromTheSamePage.”
Easy-to-use and colour-coded for each member, the Family Calendar helps parents record all the kids’ activities along with own schedules in one place. It helps them add appointments which both of them can see, assign responsibilities and set reminders for each event. Parents also get a family agenda for the upcoming week through email and can share a specific event in their network.
The To-Do list is an easy way to create separate checklists like school and after-school activity related lists, class birthdays, fee reminders, vaccinations and so on. Tasks can be assigned to a specific person and reminders can be set accordingly.
Parents can discover current events and workshops in the city that are relevant to their kids’ age and the locality they live in, through the option of Upcoming Events. These can added to the Family Calendar with a single click. The app also provides access to more than 65,000 resource providers in 9 cities – the largest such resource guide in the country for kids-related activities.
And lastly, the Parenting Blogs section offers the most contemporary and comprehensive parenting content from more than 500 Mums and Experts, to draw learnings from or to validate their own parenting style.
From taking decisions on schooling, to what classes to send the kids to, planning holidays to organizing play dates, scheduling daily pick-ups and drops for kids to managing their own careers and home, mothers simply have a lot on their plate to deal with. High on utility, mycity4kids aims at making the Family Organizer every Mum’s best support-system – something she uses and depends on every day.
The Android app is available on the Google App store for download.
mycity4kids is an online platform that helps multi-tasking mothers manage the task of modern-day parenting better. Launched in October 2010 and based out of Gurgaon, mycity4kids aims to become an indispensable mobile platform for mothers. The USP of the brand lies in its unique mother-focussed content around which it has built the largest community of parents. The company has a strength of 35 employees and it targets those Mums whose kids are below 14 years of age. It has 65000 service providers in 9 cities and offers parents access to over 4000 parenting blogs of 500+ bloggers and experts. It is also the largest content and influencer marketing platform for brands that target mothers.