1. MobiKwik to invest Rs 500 cr on merchant and user acquisition by 2018

MobiKwik to invest Rs 500 cr on merchant and user acquisition by 2018

Digital payments firm MobiKwik today said it would invest Rs 500 crore by 2018 towards merchant and user acquisition.

By: | Bengaluru | Published: May 12, 2017 7:09 PM
MobiKwik , merchant , user acquisition by 2018,  Vineet Singh, bank Vineet Singh said the company was targeting around 10 million merchants in the calendar year 2017 and about 150 million users by the end of the calendar year 2018.(Reuters)

Digital payments firm MobiKwik today said it would invest Rs 500 crore by 2018 towards merchant and user acquisition. “We are aiming to become India’s first digital banking App without being a bank as we don’t have a banking licence,” MobiKwik Chief Business Officer Vineet Singh told reporters here. He said the company was targeting around 10 million merchants in the calendar year 2017 and about 150 million users by the end of the calendar year 2018.

Singh said, “We are planning to invest around Rs 500 crore over the next eight to ten months in merchant and user acquisition. The virtual circle that we want to build is more merchants, more users and more transactions.” Founded in 2009, MobiKwik as of now has more than 15  lakh direct merchants and over 55 million plus users.

According to company officials, with a headcount of about 290 people, MobiKwik had during last month had opened offices in Mumbai, Bengaluru, Pune and Kolkata. Singh said, “the company is also investing Rs 30 crore in setting up 13 offices, out of which four have already been set up and two will be ready by the end of this month in South India.”

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He also said that the company’s head count by March FY  18 should be around of 1000 people. According to company officials, MobiKwik,which has so far raised about USD 85 million from investors like South Africas payments major Net1, Sequoia Capital, American Express, Tree Line Asia and Cisco Investments, will be raising fresh funding by the end of this month.

MobiKwik also announced that it has partnered with  Bangalore One and Karnataka mobile one, aimed at helping consumers make payments of utility bills and tax in a faster,  easier and simpler way.

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