With 4G deployment gaining pace in India, domestic handset maker Micromax today said it will beef up its portfolio of LTE-enabled handsets, with plans to add five new smartphones in the next 2-3 months.
Micromax currently has two 4G-enabled devices in its portfolio, priced above Rs 12,000 (USD 200).
“There is a lot of interest around 4G. We will offer customers the features they look for at affordable prices. We plan to add five new 4G devices in the next 2-3 months across price points,” Micromax Chief Marketing Officer Shubhajit Sen told PTI.
Increasingly, handset makers are introducing smartphones that support 4G, which allows users to access high-speed Internet.
Currently, players such as Airtel and Aircel offer 4G services in India while Reliance Jio has a pan-India licence plans to launch its services soon.
According to a CMR report, over one million 4G devices, including smartphones, tablets and data cards were shipped to the Indian market in the December 2014 quarter.
LTE is a standard for wireless communication of high-speed data for mobile phones and data terminals.
The company today launched a new 3G handset — Canvas Xpress 2 — priced at Rs 5,999, exclusively with e-commerce firm Flipkart.
Positioned as India’s most affordable octacore smartphone, the new device features 5-inch display, 1.4 GHz processor, 13 MP rear and 2 MP front camera and 2,500 mAh battery.
The handset will be available on a flash sale model from August 4 onwards.
Flipkart VP Retail Amitesh Jha said: “About 40-45 per cent of the handsets on our platform are 4G-enabled. As per our estimates, Flipkart has 55 per cent of 4G handset market share.”