At some point in time, we all have regretted ignoring unhealthy lifestyle or chronic illness, like pain, blood pressure, asthma amongst others. This is where Amit Goel, a serial entrepreneur saw a business opportunity and launched health tech start-up Just Relief, a web and mobile platform that offers online pharmaceuticals and healthcare products and services.
To address patients having chronic diseases, Just Relief has introduced a concept of annual maintenance contract (AMC) to individuals and corporates. The concept bundles plans or packages which includes lifestyle and behavioural change plans like diet or workout, e-pharmacies, e-labs, doorstep healthcare, and doctor discovery.
The company is now set to introduce health managers for individuals, which means that an AMC package buyer will have a smart card. Along with health managers, there will be dedicated doctors and licensed dieticians too. Health managers will interact with customers on weekly basis via web or mobile to maintain their wellness and health.
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According to data from WHO and government, more than 60% of the people in India suffer from chronic diseases, of which 53% die. “We believe the concept of AMC would help in proper evaluation of health throughout the year and ensure timely intervention,” said Goel. Since its launch in May 2016, Just Relief has served about 15,000 customers with a repeat ratio of 35%. “Keeping in mind the mission to provide affordable healthcare for all, we try to ensure 50-80% savings on medical services and products,” he said.
Goel said that since the company follows an inventory-based model, it has complete control over the inventories, purchase and distribution, and can promise 100% authentic medicines. The founder revealed that the company has been gaining fast traction as it has 9,000 doctors and 32 hospitals listed on the platform. “We are clocking 400 transactions per day on its platform and have close to 1 lakh pharmaceutical products listed on the website, and we are registering Gross Merchandise Value (GMV) of R1 crore per month,” he informed.
According to Goel, the company has its reach in more than 300 cities for e-pharmacy, including Delhi NCR, Bengaluru, Chandigarh, Ludhiana, Jalandhar, Mumbai, Pune, Jaipur, Hyderabad, Lucknow, Mohali and Panchkula. The start-up is a bootstrapped venture with an $1 million by Goel and it is now in talks with investors for the first round of funding.
“Just Relief will expand its reach to other other tier 2 and tier 3 cities soon. Over the next few years, we will focus on digital marketing with an aim to increase our outreach to online buyers and bridge the gap in accessibility of healthcare products and services,” the founder informed.