Maruti Suzuki’s compact utility vehicle Vitara Brezza has manged to evolve as the best selling product in the utility vehicle segment in FY17 with volumes during the year increasing by 1,852.9% to 1,08,640 units. For more than a decade, Mahindra and Mahindra’s Bolero used to be the most sold utility vehicle in the domestic market. Volums eof Bolero in FY 17 decreased by 15% y-o-y to 69,328 units as result of demonetisation which adversely impacted the rural sales and emergence of new products like Vitara Brezza and Creta made the customers move away from the product in the urban market.
Hyundai’s Creta has emerged as the second highest selling product in the UV segment with volumes during the fiscal increasing by 51% to 96,899 units. Most of the growth in the utility vehicle segment came from these two products. The UV segment during the year grew by 29.91% to 7,61997 units – highest since FY 13.
Apart from the compact utility vehicles, premium hatchbacks of Maruti and Hyundai – Elite i20 and Baleno – also features in the list of the most sold cars of FY 17 and both products commanded an average monthly volume of 10,000 units during the year. Baleno’s volumes increased by 170.27% to 1,20,804 during the period while the same for Elite i20 declined marginally by 1.2% to 1,26,304 units due to the negative impact of demonetisation and Hyundai’s production constraints.
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“Alto, Dzire, Wagon R and Swift continue to remain the top sellers in the Indian market. NEXA has brought in new customers by redefining the car purchase and ownership experience. We continue to see healthy orders for Brezza, Baleno and Ignis and our effort is to improve their availability to minimise wait time for customers,” said R S Kalsi, executive director, sales and marketing, Maruti Suzuki.
Rakesh Srivatsava, executive director, marketing and sales said that Grand i10, Elite i20 and Creta achieved a record sales of over 10,000 units each in March and the company expects the demand to continue in FY18 as well.
Despite shift in the customer preferences towards bigger cars with premium features and slow demand recovery in the rural markets Maruti’s Alto, Wagon R and Swift still continue to be one of the most popular products in terms of volumes in FY17.
Alto continues to be the best selling car for eleven consecutive years despite volumes during the period decreasing by 8.27%. The same for Dzire declined by 15.07% while the volumes of Swift dropped by 14.87% during the last fiscal.