Maruti Suzuki has become the leader in the mid-size sedan and SUV segment following robust demand for the Ciaz and Vitara Brezza, reports Malyaban Ghosh in Mumbai. In the first four months of the current fiscal, the Ciaz sold 18,852 units, overtaking the Honda City which clocked just under 17,000 units. In 2015-16, the City had sold 77,548 units while sales of the Ciaz stood at 54,233 units.
The country’s biggest carmaker has also taken the pole position in the SUV segment. Volumes of the Vitara Brezza — a compact SUV — between April and July hit 31,930 units, followed closely by Hyundai’s Creta at 30,638 units. Mahindra and Manhindra’s Bolero — the most popular SUV for over a decade — came in third by some distance with 17,832 units. The Brezza was launched in February 2016.
The sales of more premium products has helped Maruti up its market share — in the top 10 cities — to 44.4% currently from 40.2% in the 2013, according to HSBC Global Research. The Ciaz was launched in late 2014; prior to that the company depended more on products costing Rs 6 lakh and under and its best-selling models were the Alto, Wagon R, Swift and Swift Dzire. With the success of the Ciaz and the Vitara Brezza as also the Baleno — a premium hatchback — Maruti is all set to capture a bigger of the premium segment.