Footwear firm Liberty Shoes is looking at raising prices of the majority of its products by up to 10 per cent from September to offset higher tax to be levied on footwears costing above Rs 500 under the GST regime. “For Liberty, there is a potential price increase of 5-10 per cent, particularly for leather shoes, which was taxed at a very rate earlier. There will be a price increase on products priced Rs 600 and above,” Liberty Group CEO Adesh Kumar Gupta told PTI on the sidelines of CII-India Retail Conclave 2017.
Gupta said “there is enough stock available in the supply system at different levels and it will take three months to clear existing stock. There will be a price increase from September when peak season for footwear industry begins”. In the new Goods and Services Tax (GST) regime, to be rolled out from July 1, footwear below Rs 500 will be taxed at 5 per cent, while the rest would be in the 18 per cent bracket.
Products priced Rs 600 and above account for 85 per cent of total sales of the company. He said that while there will be ‘turbulence’ in the footwear after GST implementation for six months, the GST will increase overall demand and consumption. When asked if this turbulence can hit its profits, Gupta said, “I can’t comment on this right now.”