1. Lexus cuts Toyota strings in India to build business with India and for India

Lexus cuts Toyota strings in India to build business with India and for India

After five months of its debut in India, Lexus, the luxury vehicle arm of Japanese auto giant Toyota, has decided to operate as an independent entity in India.

By: | Chennai | Published: September 2, 2017 4:57 AM
lexus india, toyota, car company, car brand, indian car brands, new cars Lexus India’s independence as a business organisation will enable the brand to build its presence as a luxury lifestyle brand and to position for growth in India. (Photo: Official Website)

After five months of its debut in India, Lexus, the luxury vehicle arm of Japanese auto giant Toyota, has decided to operate as an independent entity in India. The new organisation, which now stands independently from the broader Toyota presence in India, is to be known, effective immediately as Lexus India. In line with this change, a new leadership structure is also being established to drive the brand’s growth strategy, a press release said. Lexus debuted in India in March 2017, with a hybrid-focused line-up of vehicles. The new leadership team is helmed by Akito Tachibana, chairman, Lexus India with the focus on delivering its promise of exceptional guest and owner experiences.

“India is an extremely important market for Lexus. Today’s announcement of a new and independent organisational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India,”said Akitoshi Takemura, president, Lexus India. “In a few short months in India, Lexus has already made significant progress. Our products have received a warm reception by the market, we have expanded our physical presence with the opening of four guest experience centers and our brand is being recognised as a luxury lifestyle brand through initiatives such as Lexus Short Films,” said Arun Nair, vice-president, Lexus India.

Lexus India’s independence as a business organisation will enable the brand to build its presence as a luxury lifestyle brand and to position for growth in India.

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