Kwality Ltd has come out of the branding-related legal dispute, with Graviss Holdings withdrawing the case which it filed against the company.
The case was pending before the Delhi High Court for a short span of time. “It is a very positive development in line with our expectations and it is business as usual for us,” said Nawal Sharma, president & head of business transformation, Kwality Ltd.
The dairy major plans to invest close to Rs 500 crore to expand production capacities and direct milk procurement from farmers.
This investment, the company expects, will increase its retail sales to 70% from a current ~30%. At present, the company owns six milk processing units in Uttar Pradesh, Haryana and Rajasthan.
The company has been making a strategic business shift from B2B to B2C category for which it has roped in Ernst & Young as its IT transformation partner.
The company has plans of launching value-added products such as tetra pack milk, cheeses in numerous variants, paneer and table butter.