1. Kentucky Fried Chicken to send Zinger sandwich to edge of space

Kentucky Fried Chicken to send Zinger sandwich to edge of space

Kentucky Fried Chicken (KFC) is sending a chicken sandwich to space.

By: | New Delhi | Published: June 15, 2017 6:52 PM
 kfc, kfc burger, kfc sandwich, Kentucky Fried Chicken, kfc space, kfc space sandwich Kentucky Fried Chicken (KFC) is sending a chicken sandwich to space. (Twitter image)

Kentucky Fried Chicken (KFC) is sending a chicken sandwich to space. It will send its Zinger sandwich to the edge of the atmosphere with the help of a high-altitude balloon, according to an AP report. It has been learned that KFC was partnering with balloon maker World View on the project. The US-based company had said that the sandwich will return to earth and bring back telemetry data. Want your tweet displayed on a bucket-shaped satellite in space? Retweet to be alerted when KFC is accepting Zinger Space Tweet submissions, KFC posted on Twitter yesterday. The launch window will open on June 21. The balloon was considered as the longest controlled stratospheric balloon flight with a commercial payload in history, according to report. This is a promotional stunt for the Zinger sandwich. It comes two months after the fast food chain unveiled Rob Lowe playing Kentucky Fried Chicken founder Col. Harland Sanders in a space suit as part of an ad campaign, the report said adding that the ads promised to send the breaded chicken sandwich into space.

Earlier this year the KFC India has set a target of providing 20 million meals by 2020. The decision was taken as part of the global initiative to create awareness and raise funds to provide meals for underprivileged children, KFC India has set a target of providing 20 million meals by 2020. In India, the KFC has partnered with Smile Foundation and other organisations to feed over 10,300 underprivileged children every day, KFC had said. Notably, the fast food restaurant chain’s anti-hunger campaign add HOPE had completed one year on May 18. KFC, along with its partners, had selected 51 areas in New Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Gurgaon, Ghaziabad, Noida, Lucknow, Pune, Guwahati, Chandigarh, Cochin, Vishakhapatnam and Coimbatore to provide meals, according to PTI report.

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In December last, KFC had launched its first artificial intelligence-enabled store in Beijing. With the cooperation of Baidu Inc, China’s largest search engine, KFC started its first smart restaurant in the Financial Street area in Beijing. At the store, customers are able to take pictures with a machine, which will recognise the diners face, sex, age, mood and other features, then help to recommend suitable food and set meals and complete the ordering process.

With another machine with an augmented reality or AR function, customers are able to interact with the machine, change facial expressions by shaking their heads in front of the machine, take photos, and save them to their phones, as per PTI report.

In April, KFC, an affiliate of Yum China Holdings Inc, started its first Chinese smart restaurant in Shanghai. The outlet is equipped with intelligent robot ordering, debuting the use of artificial intelligence in chain restaurants, state-run China Daily reported.

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