The beginning of this year saw heavy action in the antivirus industry with K7 Computing signing up with M/s Sakri, a distributor based out of Pune. Aggressive marketing strategies were planned and the relationship started with a lot of good faith albeit market speculation.
However, six months down the line, the good faith has dwindled and the relationship seems to have lost its charm. K7 Computing has now terminated its agreement with Sakri as on 19th June 2015. K7 Computing plans to continue its exponential growth in the market and does not want to compromise in its strategy or vision.
K7 Computing has sent communication to its partner to the effect that it’s on the finalisation stage with a new distributor; the company has already initiated discussion with some of the prominent names in distribution.
K7 Computing is continuing its aggressive strategy to promote sales through the channels, actively conducting channel meets and engineer meets to promote channel sales. Official communication from the company is emphatic that it will continue to support the distribution network, nurturing and supporting all the partners.
Mr. J. Kesavardhanan, CEO of K7 Computing said, “K7 Computing will continue its aggressive marketing strategy and continue to gain market share. We are happy to work with and align with anyone who sees our vision and are willing to run the race with us.”
About K7 Computing:
K7 Computing is a leading security product company with a true Made in India tag. In fact, it is the only security product that is wholly designed and developed in India. It carries with it accolades of having proved its skills in the international market by even becoming the 2nd largest selling antivirus product in Japan. The credit goes to the 23 long years of experience in the antivirus product development segment, having built a strong R & D team, exploiting state of the art technology to the benefit. K7 Computing has grown leaps and bounds to become a technologically superior product that can stand the test of time against any international product. K7 Computing has more than 15 million user base across the world. The prideful fact is that being based in Chennai K7 has created an impact in a global market.