Jugnoo, a leading on demand auto rickshaw aggregator, registers first female driver in Noida as it focuses on diversity and creating equal opportunity. This initiative has been in the pipeline for some time now and is part of its social responsibility than being a result of increasing women passengers in the region.
There are ladies who are breaking social norms and driving auto rickshaws to make a consistent living and it is more of a natural progression for Jugnoo to get them on-board making them more efficient and provide them with consistent income.
Elaborating on the topic, Samar Singla, Co-founder and CEO, Jugnoo commented, “Fortunately, the mindsets at the grass root levels have really seen a sea change, and it was only welcoming for us to come across women who were ready to take on the challenge and deliver in this male-dominated industry. Our job is to support them and make it happen for them.”
Jugnoo also provides an incentive to female drivers by offering them referral/ride schemes that are competitive and encourage them to perform better and remain more engaged. In addition to being trained in customer handling, Jugnoo also focuses on training its women drivers on their own safety and also make them aware of the country’s legal system in terms of traffic regulations etc.
The company plans to bring onboard two lady drivers every month and expand its network Pan-India.