Online fashion retailer Jabong has witnessed a 150% jump in sales of its ethnic and casual wear in eastern India, including kurta, dresses, sarees and casual shirts.
The sales of churidaar kameez dupatta, Anarkali suits and tunics recorded an 80% increase on Jabong during this period.
Jabong clocked an overall 70% growth in womenswear and 50% in menswear categories during Durgotsav, which starts on October 18.
Interim CEO at Jabong and the Group CFO of Global Fashion Group, Nils Chrestin, said that company’s customer-centric approach has helped them to register a significant increase in revenue.
“As India’s favorite fashion destination, Jabong keeps a pulse on what our customers love. Based on the analytics data of their shopping preferences in recent years, we curated an assortment of the most happening festive trends that we showcased on a dedicated page for eastern India. This customer-centric approach helped us register a 30% increase in our overall revenues from the East during this period. The average transaction values also went up by a similar percentile, while the direct traffic on our website and app has gone up by 18%,” said Chrestin.
The grandeur of Durga Puja gave us the opportunity to provide our customers an added incentive to celebrate freedom and victory of good over evil which is synonymous to the core message of our ‘be you’ campaign,” added Chrestin.
Jabong is part of the Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries.