Thirteen years ago, inspired by the success of India IT services companies in the global markets, four Argentine founders of a start-up, Globant, said to themselves that if Indians can do it, so can Argentinians. Argentina at that time was going through a crisis and it was crazy to aspire to be a global technology company. Globant today is the most successful technology company in Argentina, servicing the US and UK markets with customers such as Google, LinkedIn, JWT, Electronic Arts, Coca-Cola and Disney World, among others.
Globant has expanded to Uruguay, Colombia, Brazil, Mexico, Chile and Peru, and has now opened up a development centre in Pune to further scale up its business globally. Entering India through the acquisition route initially, Globant has now opened a new development centre. Globant has so far investing $25 million and will have a team of 1,200 in the next one year.
Instead of aping Indian IT service companies and replicating their success, Guibert Englebienne, Globant CTO and co-founder, said they decided to challenge the status quo as they realised the technology landscape was changing fast, and neither cost arbitrage nor access to talent would be enough to remain in business. So, they decided to differentiate by focusing only on emerging technologies and work on digital transformation journeys, before the big digital wave actually started.
According to Guibert, they understood that companies would find it challenging to cope with these changes and it was not enough to just code solutions for companies. Similarly, the advertising and marketing companies were good at communicating but did not understand technology. For Globant, the digital journeys are a sequence of smart, relevant and context-aware interactions, integrated with the core business to provide a seamless journey across the different touch points with users. It was no longer about engineering software but human-centred design with focus on the softer aspects, says Guibert. Add to this Latin American creativity, art, music and flair, and it is a company with a difference.
Guibert said when they wanted to scale up their business further, the number one place on earth to go to for talent and growth was India. As they did not know anything about the Indian market, they decided to acquire a company and found a match in a small Pune-based Clarice Technologies, which they acquired last year.
Globant’s business is structured around emerging businesses with 12 studios that work on wearables, user experience, IOT, AI, big data, mobile, social and cloud. So they put together teams that had engineers team up with our art design studios and innovation labs to deliver user experience through innovation, usability, scalability and availability.