Water-Gen, the pioneer in air-to-water technology and a leader in water purification across the globe, announced its entry into the Indian market with the showcase of three solutions – Atmospheric water generations, “Spring” Portable Battery Operated Water Purification System and Water Treatment of air conditioner run off waste.
Water-Gen aims to partner with leading domestic player (s) to manage manufacture, sales, marketing and distribution of these products and plans to set up a R&D centre in the country. This will provide great impetus to the domestic manufacturing and propagate Prime Minister’s vision of ‘Make in India’.
The Indian market has a huge potential for Water-Gen’s solutions. India has been going through a rapid process of urbanization. A quarter of the population i.e. approximately 300 million lives in urban areas. However, currently no city in India provides continuous water supply to all its citizens; not even a half of the urban poor have access to household connections. In most of cities, the duration of water supply ranges between 1 and 6 hours daily.
Water shortage in India is an ongoing crisis with no adequate solution in the foreseeable future. With the nation holding 17.5% of the world’s population, it only contains 4% of the world’s fresh water resources, and that too declining gradually.
“We are entering India with solutions that reduces the dependence on water bodies for production of clean and safe drinking water. We are looking forward to explore India; partner with domestic player/s and provide the nation with healthy drinking water ushering in a revolutionary water-from-air technology to the Indian market at households and across enterprises,” said Arye Kohavi, Founder, President and Co-CEO, Water-Gen.
According to World Bank estimation, 21% of communicable diseases in India are related to unsafe water, causing 1600 deaths daily and millions use water sources with excess fluoride and arsenic in their groundwater.
“We believe we can now eradicate water-borne diseases by providing pure drinking water at Rs.1.8/litre. We would like to work closely with government, public and private institutes and reach out to the masses with a technology that provides a 24X7 healthy and cost-effective water supply,” Arye added.