The Indian media and entertainment sector, which has been growing at a CAGR of 10-12% year-on-year, is expected to reach R1,30,000 crore in terms of revenue, by the end of 2016, according to the latest report called ‘Convergence: the new multiplier for Indian media and entertainment’s $100 billion vision’ released by CII and The Boston Consulting Group.
The report further states that television continues to grow at a CAGR of 11% and currently stands at R69,000 crore.
The report points out that the print industry has grown at a CAGR of 6% from 2010-2016 reaching R29,000 crore this year. As per the report, the print industry continues to earn as much as two-third of its revenue from advertising.
As for digital, the volume of content produced annually has grown 500% between 2010 and 2015, according to the report. The report adds that newer models of content creation and curation needs to evolved inorder to tap a digital user’s consumption potential.