1. India-focused innovation helped us hold major market share: Ola

India-focused innovation helped us hold major market share: Ola

Transport aggregator Ola today said its India-focussed innovations like offline booking and local language apps have helped the homegrown company "effectively hold onto over three-fourth market share".

By: | New Delhi | Published: December 19, 2016 7:35 AM
Asked if the Bengaluru-based firm was looking at raising more funds, Jivrajka said the company is well capitalised at the moment. Asked if the Bengaluru-based firm was looking at raising more funds, Jivrajka said the company is well capitalised at the moment.

Transport aggregator Ola today said its India-focussed innovations like offline booking and local language apps have helped the homegrown company “effectively hold onto over three-fourth market share”.

The SoftBank-backed firm, which is locked in an intense battle with US-based Uber, also claimed that every bit of technology it has built has been “made from the ground up without any premise to use as a base”.

“When they (Uber) launched in India in 2013, Ola hardly had a first mover advantage as we were doing just about 2,000 bookings a day. In spite of this, we have continued to build on our innovations effectively holding onto over three-fourth of the market-share,” Ola COO Pranay Jivrajka told PTI.

He added that the focus needs to be on localisation for building customised products for India and replicating existing business models and innovations will not work for the market here.

“We are using technology to create ‘Made for India’ solutions, both on supply and demand side, right from offline bookings for customers and 2G optimisation to local language apps. Several introductions from competition like ride later option, cash payment have already been pioneered months ago by Ola’s technology team,” he said.

Asked if the Bengaluru-based firm was looking at raising more funds, Jivrajka said the company is well capitalised at the moment.

“When (capital is) used for irrational incentivising or for doling out heavy customer discounts in an attempt to buy market share, it is not in the interest of the industry… Capital is very important, but cannot be a differentiator in the long run if it is to be deployed in short term tactics,” he added.

Jivrajka said Ola is is investing into long term development of the ecosystem by promoting skilling, entrepreneurship and sustainable mobility.

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  1. C
    clarify
    Dec 19, 2016 at 1:26 pm
    Ola has started looting.. even worse than a road side rickshaw drivers. atleast rickshaw drivers used to tell that this much he would charge this much in the beginning. Ola money is a big fraud as well. you will never know how much money has got deducted automatically. they have used the indian people for addiction and without strong laws for radio cabs they are looting people..Please beware!!
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