Something interesting is cooking at KFC (Kentucky Fried Chicken). Starting Thursday, KFC will be testing edible Rice Bowlz at two of its restaurants in Bengaluru.
According to a company release, the 100 percent edible KFC Rice Bowlz replaces the plastic bowl packaging with a Tortilla bowl.
The crunchy tortilla combines deliciously with the chicken, rice and gravy to take the experience of having the KFC Rice Bowlz one notch higher. What’s even better is that this packaging is not just edible but also completely bio-degradable. KFC is making these tortilla bowls fresh in-store by frying the flour tortillas using a specially developed mould.
Rahul Shinde, Managing Director, KFC India, said, “As a socially and environmentally responsible company, we are working to find a cost-effective and sustainable long-term solution that can replace plastics. One of the things that we are experimenting with is the edible Rice Bowlz- an innovative and delicious solution that replaces the plastic bowl packaging with a Tortilla bowl. Rice Bowlz are amongst our best-selling menu items, and we are trying to give it a delicious and eco-friendly twist. We are going to be testing this at select stores in Bengaluru over this week and eagerly await the consumer response.”
Available in both vegetarian and non-vegetarian variants, the all-new avatar of the famous KFC Rice Bowlz will be available across select stores in Bengaluru from April 28 to May 4, at prices starting Rs 89.