How many times has it happened that you have received the same image or joke or video on your different social media accounts – forwarded by different people; all within a span of a few hours? Bet this happens fairly regularly to all of us connected in the digital world. You discover an interesting piece of content online – an unforgettable image or an impressive video – you forward it to a dozen friends who in turn forward it to their friends. In less than an hour you see it everywhere. The content just became viral – an extremely regular phenomenon these days in the online world!
The participatory structure of online media has made virality of content easy and commonplace. But how do things go ‘viral’? What is the science and art behind it? Vinay Singhal, Co-founder & CEO, Wittyfeed – World’s 2nd largest viral content company, answers it all with reference to his venture.“Traditional media has given way to digital media in many ways. Digital media products populate the world we live in today. Nowadays, everything is digitalized. Internet is continuing to grow day by day, making it a better and cushy platform for marketing. Traditional media is limited in some aspects because of which users feel some dissonance.
That is why they are gravitating more towards the internet. Consumption pattern also has changed a lot with time. No one wants to share ads. But everyone still loves to read and write stories and share them. All humans are creative beings – by nature and soul. And the brand that integrates all these aspects and gives a platform to creative zombies is bound to get viral”, explains Vinay Singhal.
Viral content is the single fastest way to bring a site to the top of the search engines. Ideas, by themselves, don’t go viral but words do. Words spread contagiously on web. Singhal says, “Virality is never by chance or a matter of fortuity. It is a pure science that gets derived from the parameters of shareability and other relevant parameters like its timing, originality, targeted audience, targeted region and emotional factor. Apart from these, the title and thumbnail of a story are equally crucial that decide the clickability of a post. Also, SEO being the only way to get live views on a story, a mastery and combination of all these points creates a post that is read by billions.”
Talking about Wittyfeed he says, “WittyFeed is one of the world’s top viral content company. It is the first company from India which has notched a place in the Top 75 most read websites in the US and the Top 25 in the UK. It is the first website from India that serves the world in such huge numbers. It has become one of the biggest clients of Google from India and big media buying companies are eager to our ad inventory. It is also ranked in the top 200 websites in the world by Alexa. In fact, our website is one of the best examples of viral content.”
The world of viral content is also very emulous. According to Vinay Singhal, “In this field, everyone depends on speed and the rate of creation of fresh content. While the goal is to be original and fastest in creation, we also make sure that our team keeps a 24×7 eye on what is going around in the world. We are the YouTube of content. We believe in variation which ultimately leads to virality.”
“In this competitive market, everyone is trying to be different. We, as a viral content website, are working to build a sustainable ecosystem comprising content creators, consumers, and publishers. What we are trying to achieve is innovative. Because we have implemented some ground-breaking ideas in the past 24 months, we have had an exponential growth”, he added.
Talking about the origin of Wittyfeed, Singhal says, “It all started back in 2010, in a college dormitory in Chennai, where we first thought of being entrepreneurs. We founded Vatsana, the parent company, in May the same year. Initially, we started the company as a service based start-up and started developing our products only later. By then, we had also begun creating and owning Facebook properties via pages. At that time we also created a Facebook page called “Amazing Things in the World”.
When we built this property, little did we know that it would grow up to have 4 Million followers. We then realized that it was the right time for us to monetize this audience. So we built a website, added ad sense and started our journey. Later we realized that content was a common problem. A lot of other pages had an audience, but no content. That is when we came up with the idea of starting a platform that would create content in a myriad of categories. In September 2014, we launched WittyFeed which is now a one stop platform for content creators, consumers, and publishers. Our primary source of traffic is Facebook. With more than 1.5 billion ad impressions every month, we are the second largest viral content company in the world. In the coming years, we aim to become the World’s Largest Viral Content Company. The dream is to become the biggest name in the content industry.”