1. ‘I like mapping Swarovski’s social media footprint’, says Sukanya Dutta Roy MD-Consumer Goods Business, Swarovski

‘I like mapping Swarovski’s social media footprint’, says Sukanya Dutta Roy MD-Consumer Goods Business, Swarovski

I love the whole process of dealing with our customers. I am not a fan of Monday morning Skype calls with my boss, says Swarovski.

Updated: June 7, 2017 10:33 AM
I love the whole process of dealing with our customers. I am not a fan of Monday morning Skype calls with my boss, says Sukanya Dutta Roy, MD Consumer Goods Business, Swarovski.

The Job: I love the whole process of dealing with our customers. I am not a fan of Monday morning Skype calls with my boss (usually early as she is in Hong Kong).

The Weekdays

I like having a routine during the week. I love to start my day with an early morning walk or a workout at home to wake my body and mind, followed by a light breakfast. I plan my goals for the day during the commute to my office in Cyber Hub, Gurgaon. Retail comes with the incentive of charting an unexplored opportunity every day, so we’re always looking forward for ways to push sales and hit targets. I am interested in mapping our social media footprint on a daily basis.

It’s insightful and nice to know the pulse of shoppers, their feedback and reactions to everything that we have to offer — from products to styling tips. Driving sales in this empowered consumer world with a growing young demographic is challenging. Keeping my team engaged is a daily challenge I enjoy, and like to believe that I am one step ahead of them. After a hectic day, I need a long walk with my dog before I take on the predominantly male world at home of my husband and teenage son.

The Weekends

I am not the person who will plan a lot of stuff for the weekend and can be very impulsive on what I choose to do with my time. I could whip up many new dishes in the kitchen — trying out new recipes seen over the week, or curl up and binge watch movies. A fail-safe pick-me-up is hanging out with my girls, bonding over red wine.

The Toys

My iPhone 7, for everything. My life revolves around fundamental apps which give me access to the best of music, books, fitness, food, maps, etc. I am always ‘connected’ and currently I am trying out a new app called getabstract. My phone is what Jeeves is to Bertie Wooster.

The Logos

I am not a brand conscious person. But lately, I have become quite influenced by the social media and have started trying out a lot of new emerging brands and niche international labels such as Lanvin, Kama Ayurveda, Karl Lagerfeld, Loewe, Kate Spade and Coach, among others.

— As told to Ananya Saha

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