1. ‘I don’t believe in micromanagement’

‘I don’t believe in micromanagement’

We have achieved unbelievable things with this brand and this year is going to be even better for us, said Manav Sethi, Group CMO & Head, Digital Strategy, Askme.com

By: | Published: January 5, 2016 12:23 AM

After Hours with Manav Sethi, Group CMO & Head, Digital Strategy, Askme.com

1 . The job: The workplace has a mix of passion, learning, marketing, digital platforms, technology management and sales, so who would not want to come to work every day? I strive to create value every day on behalf of my team: for my consumers, my brand and shareholders. There will be lots of new learnings as we have just launched in Malaysia and will soon be present in other countries.

2. The weekdays: As I manage multifunctional teams across India and abroad, I often check in early and usually leave office wondering where the day went. I have a young chairman who is a maverick and pushes all of us to multitask across multiple teams. I also have been lucky to have a competent and passionate team around me as I hate micromanagement. If you have to do that then you have committed a hiring mistake. The breakneck pace of change is the essence of digital businesses and that is what drives my passion, to be continuously learning on the job.

3. The weekend: I work five days a week and thanks to my boss, seldom are there calls for a weekend meeting. On weekends, I spend time with my five-year-old daughter who ensures I learn something new each time. I also love parties at home on Saturday nights and especially enjoy Sunday brunches.

4. The toys: The iPhone and the recently launched iWatch are my must-haves as far as gadgets go. For my day to day work, I cannot function without WhatsApp.

5. The logos: It just has to be Askme.com. We have achieved unbelievable things with this brand and this year is going to be even better for us.

Tags: AskmeBazaar
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