After announcing a definitive agreement to acquire Samsung’s printer business in a deal valued at $1.05 billion, the American personal computer and printing giant HP has gone bullish on India. Recently, in an event in New Delhi, company has launched 33 printers including 17 printers focused on A4 segment and 16 printers focused on A3 copier market.
For the Palo Alto, headquartered HP which is a market leader in A4 printer segment with 40% share in a 55 billion global A4 printer market, the foray into A3 copier market opens up a window of new opportunity to explore, as the company merely has 5% market share in this segment. Globally, A3 copier segment is a 55 billion market and it is mostly dominated by companies like Konica Minolta, Ricoh, Canon, Samsung among others.
“This launch is significant for HP because we are the leader in A4 printer segment with market share of 44% and it is continuously growing year-on-year but in A3 copier segment, we only hold 5% in a 55 billion market, so there is a huge opportunity for us to grow in this segment,” said Subin Joseph, head, printing solution, Asia Pacific, HP.
According to experts, with the acquisition of Samsung’s printing business which is a significant player in A3 copier segment, HP will be able to incorporate some of the Samsung’s technology along with its recently launched PageWide technology in its printers for making its products more differentiated and attractive from its rivals in order to advance its share in A3 copier market.
Basically, the PageWide technology is a scalable print technology developed by HP that uses a stationary printhead that spans the width of a page and contains more than 40,000 tiny nozzles, instead of a printhead that travels back and forth across the page. Company officials inform that this technology offers fast print speed with energy efficiency and upto 50% less cost per page than the comparable colour laser printers.
“Copier (A3 printer) is already a matured market but the way this segment manages sale and services have not changed in last 2-3 decades. It is still more or less manual, not driven by automation. We will bring our technology, platform and large community of channel partners to automate the process to ease the life of end-user, service providers and partners,” said Parikshet Singh Tomar, director, printing systems, HP India.
Some of the newly launch single and multiple functions A3 and A4 printers such as new HP LaserJets series, new HP ScanJets series and HP LaserJet MFP M436 series have inbuilt sensors to analyse the different functionality of the printer in order to predict service requirement such as cartridge refilling in advance. According to company official this will help them in providing improved services to the end-users customers and channel partners.
In addition to use of emerging technology like predictive analytics, company is beefing up its existing channel partners and planning to rope-in new established channel players in A3 copier market. “With these printers, we are targeting at small and medium enterprises (SMB) and home and businesses users. We already have a strong channel partners in this segment but we will be adding few more strong partners focused on A3 copier segment,” said Singh.
This launch is the second one in Asia Pacific region after the last week launch of these printer in China. These products were first launch during HP Global Partner Conference last month in Boston. According to company official, India is a significant market for HP and year-on-year it has seen tremendous growth and this launch within the short span of global launch is a testimony to this reality.