1. How telephony works for startups in India

How telephony works for startups in India

Knowlarity, to briefly introduce is the leading player in the Cloud Telephony in India and among the top players across the Asia.

By: | New Delhi | Published: August 1, 2016 2:43 PM
How can small businesses then not lose the leads that they get? Using a cloud telephony service could be the answer.

How can small businesses then not lose the leads that they get? Using a cloud telephony service could be the answer.

Knowlarity, to briefly introduce is the leading player in the Cloud Telephony in India and among the top players across the Asia. Trusted by more than 15,000 businesses across 65+ countries, Knowlarity is the leading provider of cloud telephony in emerging markets and provides the most comprehensive communication tools including cloud telephony, IVR, fax and conferencing facilities for SMEs, enterprise customers and individuals. The company makes business telephony reliable and intelligent by providing a suite of hosted products that help businesses to improve their productivity. Knowlarity’s flagship products, SuperReceptionist and SmartIVR, can process over a million calls an hour.

The company was incorporated in 2009 and has grown from a garage startup to a 500+ employee company. Knowlarity is backed by Sequoia Capital and Mayfield. Knowlarity is headquartered in Singapore and has offices in Gurgaon, Mumbai and Bangalore. Knowlarity plans to be a billion dollar organization that will serve millions of SMEs in emerging markets in the next 5 years.

India is being praised world over as a country of start-ups, we’ve been reading across various forums about the same. However, it is even more interesting to note that there are millions of small and medium business owners who could also be called entrepreneurs, but are not written about anywhere. Many of them might not have a graduation certificate from a University of Oxford or have received funding from investors. Technology might still be something that they would consider not relevant to them. But even these business owners use the phone to reach out to their customers, to expand their businesses and efficiently carry out their operations. So then the question is are they using the phone to its maximum potential?

Most young companies say lack of leads is the reason they’re not able to scale. But the problem here is not that there aren’t enough leads, the problem is with the lead tracking system. Statistics reveal that about 40% of the calls made by first-time customers are not picked up. And of the remaining, only 5% reach the third follow-up stage, which is when most sales are made. So, clearly, 95% of the leads are actually lost!

How can small businesses then not lose the leads that they get? Using a cloud telephony service could be the answer. Cloud telephony not only helps save cost, but also provides increased reliability and support to the customer. Studies have shown that if a enterprise were to position themselves as someone who listens to his customer, is responsive and quick to resolve issues, they’re more likely to get a profit sooner or later. According to the White House Office of Consumer Affairs, happy customers who get their issues resolved tell about 4-6 people about their experience, thus leading to more leads.

Knowlarity has not just helped small and medium businesses, but has also provided their services to known start-ups like Zipdial, Naukri, Makemytrip etc. They have provided their services to nearly every sector that you could think of.

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