According to an industry study by video intelligence company Vidooly, Hero Motocorp is India’s most viewed auto brand on online in India. Hero Motocorp emerged as the leading auto brand averaging over 1.3 million views across video sharing platforms such as Youtube, Facebook, Twitter and Instagram.
The study by Vidooly was conducted across 19 leading automobile brands in India. The study included 13 car brands such as Maruti, BMW India, Mercedes India, Audi India, Mahindra Auto, Honda India, Hyundai India, Renault India, Ford India, Chevrolet India, Volkswagen India, Toyota India, Datsun India, and 6 bike brands such as Bajaj Auto, TVS, Suzuki, Yamaha, Hero Motocorp and Honda two wheelers.
Hero Motocorp is followed by Audi India with an average of 524,000 views across social media. Chevrolet India follows a close third with an average of 414,000 views across social media. Mahindra and BMW India take the 4th and 5th spot with an average of 179,000 views and 165,000 views online respectively.
Talking about the research Nishant Radia, CMO and co-founder of Vidooly said, “Youtube is increasingly becoming the platform of choice for auto brands to engage young buyers. As evident from the study the Indian market is predominantly focused on two wheelers hence reviews of bikes and the biking category tops 4 wheeler brands significantly.
Increasingly auto brands are also embracing newer platforms like Instagram, Snapchat and Periscope to advertise and capture the attention of potential buyers. In coming days we will see this trend rising as smartphones, cheaper data plans and better video content becomes more prevalent online.” In the study conducted Youtube emerged as the leading platform for content sharing of choice by auto brands followed by Facebook, Twitter and Instagram.
Auto brands are using both short form and long form content to engage buyers across age groups. Auto brands are adopting offbeat marketing strategies by engaging with online celebrities, social media influencers and youtubers for their marketing campaigns.
Indians spent over 400,000 hours watching Youtube ads this year according to a statement by Google. India is also Facebook’s second largest market after United States. Keeping in line with these trends auto manufacturers are increasingly taking advantage of digital video platforms to tell their stories.