CAN’T make it to Jaipur Literature Festival (JLF) this year? No worries, you can still be a part of what media mogul Tina Brown once described as “the greatest literary show on earth”.
For a start, you can log on to the special JLF Store section of online marketplace Amazon India — to go live early next week — to access books of your favorite authors from the festival, as well as purchase new releases such as Arise, Awake by Rashmi Bansal, Restart by Mihir Sharma, India Shastra by Shashi Tharoor and In Other Words by Javed Akhtar, among others.
“Through the special JLF Store on Amazon.in, we are delighted to provide an opportunity to those who are not able to attend this event in person, to be part of it and experience parts of it through our website,” says Samir Kumar, director, category management, Amazon India.
You can get an opportunity to engage with prominent authors, including Girish Karnad, Javed Akhtar, Ashwin Sanghi, Rajdeep Sardesai, Mihir Sharma, Naseeruddin Shah, Bibek Debroy, Sudha Murthy, Shobhaa De, Salima Hashmi, Amit Chaudhuri, Basharat Peer and Rashmi Bansal, etc, through the Amazon India, Facebook and Twitter handles. Books in Hindi and other Indian languages will also be available at the JLF Store on Amazon India.
Book lovers across the country will also get a chance to win original autographed copies of various bestsellers through exciting contests and offers that will run throughout the duration of the event on Amazon’s social media channels.
The online marketplace will launch a campaign, #CrazyAboutReading, with live tweets, exclusive interviews and contest giveaways. You can follow @AmazonIn #CrazyAboutReading to know more.
In the previous years, JLF had made available all its panel discussions on its official YouTube channel, titled ‘Jaipur Literature Festival’. For those who won’t be able to attend the inspiring, albeit jammed-packed event, the recorded panel discussions on YouTube will offer a priceless glimpse into the festival.
Up to 234 speakers will participate in the festival — to be held between January 21 and 25 this month — and a further 117 musicians, speakers and artistes will take the number of festival participants to 351. At last year’s festival, 10,000 books of the authors speaking at the venue were sold.
“We’ve already been engaging with the festival’s digital fans through online Twitter chats with authors such as Amish Tripathi and Ashwin Sanghi. Our next one on Sunday is with co-director William Dalrymple,” says a JLF spokesperson.
To ensure that the Twitterati are not excluded from the festival, the organisers have been hosting the #JLFShorty competitions, which encourage fans to tell them a story in 140 characters or less. “We are now hosting the top five ‘twit-lit’ authors at the festival so that they can meet their literary heroes in person,” adds the JLF spokesperson.
Meanwhile, the @ZEEJaipurlitFes handle on Twitter will be live tweeting from key sessions at the festival on the #ZEEJLF hashtag. The ZEE Jaipur Literature Festival website (jaipurliteraturefestival.org/) will host a delayed live-streaming of all sessions, which are also being specially broadcast on the Amity University’s Jaipur campus.
There will also be pictures and video updates on Twitter, Instagram and Facebook for the festival followers. Videos from the festival will also be archived on the JLF’s official YouTube channel every day. “We have a brigade of 10 bloggers and two photo-bloggers who will capture the day’s highlights from across the festival at the official festival blog page. These bloggers are the winners of our annual writing competition and will be travelling to Jaipur from across the globe. They will receive professional mentoring to help improve their writing skills,” says the JLF spokesperson, adding: “We will also be posting audio clips of poetry and music sessions on Twitter and Sound Cloud.”
Several of JLF’s partners will also be hosting digital activity. Rajnigandha will host a six-word story contest through the festival website aimed at encouraging the next generation of young writers. Internet giant Google will once again support the ‘Google Mughal tent’ as JLF’s official venue partner.