Taking on Apple’s iPhones, Google has launched its new ‘Made by Google’ Pixel smartphones, stating that the device integrates the “best of hardware and software”. The new smartphones will be available for pre-order in India starting October 13, just a week after Apple launches the iPhone 7 in the country. In US, Australia and a host of other countries, the Pixel will be available for pre-orders starting today. In US, the starting price would be $649.
The new phone can get a 7-hour charge in 15 minutes, says Google. The Pixel phones will be available in screen sizes of 5 and 5.5 inch (12.7 cm and 14 cm). The Pixel range of smartphones will replace the Nexus series of phones. The hardware specifications of Google Pixel include; aluminum unibody and polished glass combination, HD AMOLED display, Qualcomm Snapdragon 821 quad core 2*2.15 GHz/2*1.6 GHz processor, 4GB RAM, 12.3 MP camera. Pixel ships with the newest Android operating system, Android 7.1 Nougat. Phones will get software and security updates as soon as they’re available, directly from Google, the company says.
Brian Rakowski, the head of Pixel’s software product management team said that Pixel is “designed inside and out to be simple and smart”. According to him, the Pixel has the “best smartphone camera anyone has ever made”. Rakowski believes that people will use the Pixel camera ‘a lot’ and to deal with that Google is offering unlimited storage to the smartphone users at full image resolution. “So you can now say bye to your storage full pop-ups,” he said. It will come in three colours of ‘quite black’, limited edition ‘really blue’ and ‘very silver’.
According to Google, the Pixel is the first smartphone to have the Google Assistant built in. Google highlighted the key aspects of the Pixel; storage, virtual reality, Google Assistant, photography and communications. Google Assistant is the company’s answer to Siri and Alexa. Google claims that it is “more advanced and capable” than the Google Now voice assistant on other Android phones. It can also tap into third-party apps like WhatsApp, something that is likely to bring cheer for consumers. Google also says that Pixel is the first smartphone to be “Daydream Virtual Reality” ready.
Introducing the Pixel smartphone, Google’s Rick Osterloh said, “Phones are most people’s lifeline to the internet and to people. We are very excited to introduce the Made by Google smartphone, called Pixel. This smartphone integrates the best of hardware and software – Made by Google.”
Talking at the start of the event, Google CEO Sundar Pichai said, “We are envisioning a world where computing is a part of everyone’s life in every aspect.” “We want a personal Google for everyone,” he said spelling out his vision. With Google Assistant, the internet giant hopes to build just that. “We are just getting started on this,” Pichai added.
In line with the theme of the event, the ‘Made by Google’ Twitter handle tweeted, “It’s time to meet a few new devices that have the very best of Google built in. #madebygoogle.” The tweet also had an image attached, with the quote, “Computing has always evolved like this. Every ten years or so there’s a significant evolution.” ‘Made by Google’ is the biggest step in recent years by the company to expand its product portfolio, to take on Cupertino-based giant Apple.