Goibibo.com launches ‘GoContacts’, a travel social network on its mobile app. GoContacts enables travelers to get connected on Goibibo app using their phone books.
Within 10 days of ‘GoContacts’ launch by online travel aggregator Goibibo, 3.4 mn users have come aboard the platform, according to the company.
Goibibo says that a consumer who joins GoContacts and travels by booking on Goibibo will result in all his/ her connections on the Go App to get gratified with GoCash+ bonus. The same works in a reverse manner too. Each time any of the customer’s contacts travels using Goibibo, then he/she is also gratified with GoCash+ bonus.
Goibibo says over the next quarter it will expand the social network to its ‘User generated Content pieces’ including photo reviews, ratings and Q&A. GoContact members will be able to see reviews, photos, questions and answers that have been generated by their social network contacts. Users will also be able to discover the destinations that their contacts have travelled to and accommodations that they would have used.
Since this can lead to putting up of private moments in public space, Goibibo is also building customized privacy settings, so as to enable users to decide what they want to share
Ashish Kashyap, Founder & CEO, ibibo (Owner of Goibibo & redBus) said “By launching GoContacts, we are strengthening the network effects on Goibibo. We believe that the combination of an engaged travel community combined with a reliable & trustworthy booking experience will further strengthen Goibibo”.