1. Full-service experience, won’t just go through motions: Vistara CEO

Full-service experience, won’t just go through motions: Vistara CEO

Vistara CEO Phee Teik Yeoh says his airline is the new king of punctuality and it has set an on-time performance...

By: | Pune | Published: April 11, 2015 1:16 AM

Vistara CEO Phee Teik Yeoh says his airline is the new king of punctuality and it has set an on-time performance (OTP) record in the first three months of its India operations. “We had 89% OTP in January despite being in the midst of the fog season. Then we had 98% OTP in February proving that we were not a flash in the pan and in March it has been at 96%,” Yeoh said.

Vistara is set to introduce in-flight entertainment, where business class passengers will be given pre-loaded tablets to watch movies and documentaries, play games and listen music. Other passengers can access these entertainment options through their smartphones. There will be streaming from the aircraft and we have soft-launched it for business passengers for feedback, Yeoh  said. Vistara decided against in-seat video as it wants to move to the next phase of wireless streaming of content if and when regulations permit access to the internet.

In addition, the company is set to open its lounge in Delhi. Vistara plans to engage with customers closely and seek their views on future products and service offerings with the launch of Club Vistara, Yeoh said. “We are stepping up and firing on all cylinders and ramping up our advertising,” he said.

Feedback after flying 1 lakh customers is positive, Yeoh said. The strategy of providing food with a contemporary twist has been appreciated, and the feedback about the cabin crew was that they were not going through the motions, which people liked, he said.

Vistara wants to bring a real full-service experience that India has never experienced, he said.

“We are gaining traction and seeing an improvement in the load factor. We were off to a slow start but are making steady improvement,” Yeoh said in Pune.

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