In a recent video posted by Durex India, company’s brand ambassador Ranveer Singh has finally ended the suspense over the news of Durex coming up with its own line of denims. Here newly posted video on company’s official Twitter page suggests that its nothing but condoms that can easily fit in your jeans pockets.
Watch the all new Durex Jeans launch video here:
— Durex India (@DurexIndia) March 24, 2017
Durex was in the news for announcing its entry into denim market. The company roped in Bollywood star Ranveer Singh once again whose quirky and flamboyant moves give life to the new product. Durex made the announcement by releasing a teaser video on YouTube where Ranveer is in a trial room telling his fans, “Guys Durex is launching Jeans and I am the first one to try it… Then he goes into the trial room and shouts, Guys this fits really well…” Ranveer who was last seen in Aditya Chopra’s rom-com Befikre is set to endorse a brand new line of product by Durex. He also posted on his Twitter handle to make the news official. Ranveer Singh’s tweet read as “Durex is launching Jeans! Designed for the passionate! Fits well ;)”
Watch the ad here:
Durex is all set to make its way into the Jeans which is first of its kind and this new association with Ranveer has already set the stage. The teaser is bound to excite all ecstatic Ranveer Singh fans to eagerly await for the launch announcement. Many celebrities have reacted to the announcement and posted on various social media platforms about the same. Bollywood actor and TV anchor Mandira Bedi said this was an unexpected move from Durex that stumped her. She posted, “Never thought Durex would come up with a pair of Jeans. Stumped!”
Here are the Twitter reactions:
— Ranveer Singh (@RanveerOfficial) March 22, 2017
Never thought Durex would come up with a pair of Jeans. Stumped! @RanveerOfficial. https://t.co/SCWlCHykQG
— mandira bedi (@mandybedi) March 22, 2017
This isn’t the first time Durex has surprised its Indian customers as a few years back it released a video ‘Do the Rex’ starring Ranveer Singh where he gives a message about safe and passionate intercourse but in his usual dynamic style. He is currently shooting for Sanjay Leela Bhansali’s period drama Padmavati that also stars Deepika Padukone and Shahid Kapoor in important roles. This film was in the news as its sets were vandalised in Jaipur as well as in Kohlapur.